Holiday Bracelet Gift Guide: How to Stack, Mix & Match, and Stuff Stockings with ASIF.SHOP
The best gifts are the ones that get worn the moment they’re unwrapped. From a bracelet on every plate at Friendsgiving to matching bestie stacks and stocking stuffers from $12, discover how to stack, mix and match, and gift handmade ASIF bracelets all season long.
Rich in Memories: Puglia With My Best Friend
Travel is expensive, but exploring Italy with your best friend makes you rich in memories. From the ancient beauty of Matera to cooking, cocktails and coastal adventures in Puglia, discover the moments that refreshed our souls, plus practical tips for planning your own Italian escape.
The Feeling of Fall: What We Wear and How We Make Home Feel
Fall is less about reinventing yourself and more about returning to yourself. From rich wardrobe layers and warm colors to soft lighting and thoughtful touches at home, discover simple ways to create a season that feels collected, comfortable and beautifully personal.
I AM AUNT: Apparently My Entire Personality Is Now an Interior Design Trend
The eccentric aunt aesthetic is having a moment, but for Anita Simmons, it feels a lot more personal. A love letter to collected homes, meaningful art, travel treasures, cozy interiors and becoming exactly who you are.
I’m Not Starting Over. I’m Starting Differently.
I’ve spent most of my career building brands, marketing cities, producing events and helping other people tell their stories. At some point, I decided I wanted to build something that was mine. And, somewhat unexpectedly, it started with bracelets.
Sometimes You Just Have to Start: The Story Behind ASIF.SHOP
Every brand has an origin story. Here's how a handful of bracelets turned into ASIF.SHOP, and why I finally stopped waiting for the perfect moment to begin.
I Worked the FIFA World Cup. Here’s What the Photos Didn’t Show.
Eighteen-hour days, thousands of fans, and the hardest job of my life. What working the FIFA World Cup was like and what happens after the city empties.
Italy Is Always a Good Idea
On loss, leaving, learning to be alone and why sometimes the best thing you can do for yourself is buy the ticket.