Anita Simmons Anita Simmons

The Feeling of Fall: What We Wear and How We Make Home Feel

Fall is less about reinventing yourself and more about returning to yourself. From rich wardrobe layers and warm colors to soft lighting and thoughtful touches at home, discover simple ways to create a season that feels collected, comfortable and beautifully personal.

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Anita Simmons Anita Simmons

I’m Not Starting Over. I’m Starting Differently.

I’ve spent most of my career building brands, marketing cities, producing events and helping other people tell their stories. At some point, I decided I wanted to build something that was mine. And, somewhat unexpectedly, it started with bracelets.

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Anita Simmons Anita Simmons

Sometimes You Just Have to Start: The Story Behind ASIF.SHOP

I’ve spent most of my career building brands, marketing cities, producing events and helping other people tell their stories. At some point, I decided I wanted to build something that was mine. And, somewhat unexpectedly, it started with bracelets.

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Anita Simmons Anita Simmons

Italy Is Always a Good Idea

On loss, leaving, learning to be alone and why sometimes the best thing you can do for yourself is buy the ticket.

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