Sports Marketing · Sponsorship · Events
Marketing that moves crowds.
For 20+ years I've built the sponsorships, activations and large-scale fan events that connect brands with fans and communities, most recently leading marketing for FIFA World Cup 2026™ in North Texas.
- Sponsorship Strategy & Sales
- Experiential Activation
- Athlete & Talent Integration
- Brand Identity
Talent, teams & partners I've integrated
- Dirk Nowitzki
- Terry Bradshaw
- Tara Davis-Woodhall
- Hunter Woodhall
- Dallas Cowboys
- MLS Players
- Coca-Cola Southwest Beverages
- ESPN College GameDay
By the numbers
Results, not just reach.
International fans reached through coordinated FIFA World Cup 2026 experiences.
Region-wide brand activation with 5,000+ permitted signage elements across North Texas.
Record $130K benefit for Girls Inc., double the typical gala, rebuilt in under six months.
Official merchandise program spanning 50+ SKUs, from sourcing to distribution.
Critical failures across an average of 22 large-scale events a year for seven years.
Social audience growth in three years for Uptown Dallas Inc.
Featured case study
FIFA World Cup 2026™: Welcoming the world to North Texas
Marketing Executive
Key marketing partner to executive leadership, corporate partners, government agencies and international stakeholders for one of the world's largest sporting events. I aligned local execution with global brand standards across OOH, print, digital, email and TV.
- Signature events: produced the Official Poster Reveal, Media Party and Draw Party with Host City Supporter Coca-Cola Southwest Beverages and ambassadors including Dirk Nowitzki.
- City brand dressing: delivered a $3M+ region-wide activation with 5,000+ permitted signage and wayfinding elements.
- Community playbook: created brand guidelines and an engagement playbook so regional businesses and nonprofits could join in and drive economic impact.
- Merchandise: launched a $2M+ program of 50+ SKUs, directing sourcing, brand compliance, production and distribution.
More case studies
Brands, benefits & big crowds
Bold Dreams Benefit
- Reinvented the signature fundraiser in under six months: new evening format, venue, sponsors, fundraising games, celebrity speaker and mission video.
- Built multichannel donor campaigns across email, social and digital.
- Led a website migration and redesign with integrated analytics. The results earned recognition from the board.
Uptown Dallas
- Generated six-figure sponsorship revenue through corporate partnership outreach and negotiation.
- Grew the social audience 40% in three years and drove above-average email engagement across 14,000+ subscribers.
- Aligned messaging across 10+ channels and a 46-member board, city officials, media and agencies.
Sundance Square
- Helped transform Sundance Square Plaza into a vibrant destination recognized across the city.
- Engaged 30,000+ email subscribers and ran integrated communications across web, social, TV, print and kiosks.
North Texas Sports Foundation
- Designed the Foundation's logo and established its brand guidelines.
- Built partnership packages, sponsor signage, and donor and partner materials.
- Created content supporting donor cultivation and corporate partnership development.
Content & press
On the page & in the news
Editorial · Design · Partner Marketing
"From the Pitch" Newsletters
Fourteen monthly issues, June 2025 to July 2026. I took each one from concept to publication: editorial planning, design and layout, Host City Supporting Partner coordination, and most of the writing.
Read the issues
Press · Texoma's Homepage
From Electra to the World Stage
A hometown TV feature on how an Electra grad helped shape the look and feel of FIFA World Cup 2026 in Dallas, and the creativity behind welcoming the world.
Watch the featureExpertise
What I bring to the table
Sponsorship & Partnerships
- Sponsorship strategy & sales
- Partnership development
- Partner & talent negotiations
- Stakeholder & government relations
- Athlete & talent integration
Experiential & Events
- Large-scale event management
- Experiential marketing & activation
- Fan & audience engagement
- Volunteer & team leadership
- Budgets up to $3M
Brand & Storytelling
- Brand identity & guidelines
- Campaign management
- Content development
- Public & media relations
- Digital & email marketing
Toolkit: Adobe Creative Suite · Asana · Monday.com · Eventbrite · CRM · AI tools · Google Suite · MS Office
Career
Two decades in North Texas & beyond
- 2025 – 2026Marketing ExecutiveNorth Texas FIFA World Cup Organizing Committee · Dallas
- 2024 – 2025Director of Marketing, Communications & EventsGirls Inc. of Metropolitan Dallas
- 2016 – 2023Director of Marketing, Communications & EventsUptown Dallas Inc., Public Improvement District
- 2013 – 2016Communications & Events SpecialistSundance Square · Fort Worth
Earlier: Executive Director, Savannah Tour of Homes & Gardens · Marketing Specialist, Voxitas · Regional Advertising Campaign Manager, Belo Interactive Media.
B.A. in Marketing, minor in Journalism, University of North Texas.
In their words
What partners & leaders say
[Testimonial quote goes here. Two or three sentences on the impact Anita made, such as a specific result, how she led, or what it was like to partner with her.]
[Second testimonial quote goes here. A partner or sponsor view works well, for example someone from a Host City Supporter or a nonprofit board.]
Let's work together
Let's build something fans remember.
Whether you need a sponsorship program, a signature activation or a brand that brings a city together, I'd love to talk about your next big moment.